Learn how to calculate Shopify order-level profits and gain practical insights to optimize costs and boost store profitability.

Measure Shopify profits the easy way. Learn how to analyze product, order, and daily profits to optimize costs, improve sales, and boost margins over time.

Learn the correct way to calculate the net profit margin for individual products sold in Shopify stores. Understand which costs to include and which to exclude to identify winning and losing products.

Measure the effectiveness of your eCommerce marketing and understand why each new dollar spent is prone to diminishing returns and potential losses.

Learn how far you can spend on your paid marketing without incurring losses, and discover where to invest or cut back to optimize spending for maximum profit.

Learn what contribution margin is, how to calculate it for eCommerce, and how to practically apply those insights to maximize your business profitability.