Know every decision and every motivation of your customers

Optimize
the Buyer Journey of Your Products

Know every decision and every motivation of your customers

Turn insights into actions that delight

Turn insights into actions that delight

Customer Metrics and Retention Cohorts give you the tools to analyze customer behavior and boost retention with data-driven strategies.

Customer Metrics and Retention Cohorts give you the tools to analyze customer behavior and boost retention with data-driven strategies.

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Engage Better with Your Most Profitable Customers

Engage Better with Your Most Profitable Customers

Identify, segment and categorize your customer base to engage with them uniquely:


  • See how many of your customers are repeat buyers vs. new customers.

  • Track customer behavior based on purchase frequency, spending amount, and recency of purchase.

Identify, segment and categorize your customer base to engage with them uniquely:

See how many of your customers are repeat buyers vs. new customers.
Track customer behavior based on purchase frequency, spending amount, and recency of purchase.

Create Customer Journeys That Delight

Create Customer
Journeys That Delight

With Customer Metrics, you can zero in on your most profitable customer segments. Whether it's through frequency of purchases or the value they bring, these metrics help you focus on the customers that matter most to your business.


RFM analysis enables users to further refine how you assess customer value.

06 June

Total AOV

( 5%)

$4,200

Returning customer AOV

( 5%)

$4,200

New customer AOV

$2,200

( 4%)

Total AOV

$2220

3.2% vs prev period

New customer AOV

$120

3.2% vs prev period

Returning customer AOV

160%

3.2% vs prev period

Boost Retention and Maximize LTV with Advanced Retention Cohorts

Boost Retention and Maximize LTV with
Advanced Retention Cohorts

Boost Retention and Maximize
LTV with Advanced Retention Cohorts

Track your customers over time to understand how retention impacts your bottom line.


  • Cohort Analysis: Understand customer retention by cohort, which is especially critical for D2C businesses.


  • LTV Analysis: Measure the lifetime value (LTV) of different customer groups based on their acquisition source—paid vs. organic.

Track your customers over time to understand how retention impacts your bottom line.

Cohort Analysis: Understand customer retention by cohort, which is especially critical for D2C businesses.

LTV Analysis: Measure the lifetime value (LTV) of different customer groups based on their acquisition source—paid vs. organic.

LTV 30 days

22

3.2% vs prev period

$400K

$300K

$200K

$100K

09 Feb’22 - 12 Feb’22

Current period

09 Feb’22 - 12 Feb’22

Previous period

Jan

Jul

Apr

Oct

Feb

Aug

May

Nov

Mar

Sep

jun

Dec

Cohort

1

2

3

4

5

6

7

8

9

10

6%

7%

7%

8%

8%

6%

8%

11%

11%

6%

9%

4%

4%

4%

4%

2%

2%

2%

2%

8%

11%

10%

9%

2%

2%

2%

5%

4%

2%

1%

3%

3%

3%

2%

4%

5%

5%

4%

5%

1%

2%

3%

3%

4%

3%

2%

5%

2%

2%

3%

4%

5%

4%

1%

2%

2%

5%

4%

2%

1%

3%

4%

1%

2%

3%

2%

1%

3%

2%

2%

1%

1%

2%

2%

1%

Jan

Jul

Apr

Oct

Feb

Aug

May

Nov

Mar

Sep

jun

Dec

Cohort

1

2

3

4

5

6

7

8

9

10

6%

7%

7%

8%

8%

6%

8%

11%

11%

6%

9%

4%

4%

4%

4%

2%

2%

2%

2%

8%

11%

10%

9%

2%

2%

2%

5%

4%

2%

1%

3%

3%

3%

2%

4%

5%

5%

4%

5%

1%

2%

3%

3%

4%

3%

2%

5%

2%

2%

3%

4%

5%

4%

1%

2%

2%

5%

4%

2%

1%

3%

4%

1%

2%

3%

2%

1%

3%

2%

2%

1%

1%

2%

2%

1%

Month of Acquisition

Returning After How Many Months

Know your acquisition cost vs. customer value

Know your acquisition cost vs. customer value

With Retention Cohorts, compare the cost per acquisition (CPA) of a cohort to its LTV. Get detailed insights into how much you’re spending to acquire customers and how much value they return over time. You can view this data in absolute numbers or as relative percentages, giving you the flexibility to analyze retention in the way that works best for your business.

With Retention Cohorts, compare the cost per acquisition (CPA) of a cohort to its LTV. Get detailed insights into how much you’re spending to acquire customers and how much value they return over time. You can view this data in absolute numbers or as relative percentages, giving you the flexibility to analyze retention in the way that works best for your business.

Identify High Value Customers and
Maximize Your Profits

Identify High Value Customers
and Maximize Your Profits

Customer Metrics and Retention Cohorts offer the insights you need to focus on your most profitable customers and build long-lasting relationships.

New vs Repeat Buyers

Know how your customers split between first-time and repeat buyers.

Purchase Behavior

Analyze how often customers purchase and how much they spend.

RFM Analysis

Identify high-value customers through Recency, Frequency, and Monetary analysis (coming soon).

LTV vs CPA Comparison

Understand the lifetime value of your customer segments and compare it to their acquisition costs.

Cohort Retention Tracking

Monitor how different customer groups retain over time.

Custom Filters

Filter customers by acquisition channel to measure LTV for paid vs. organic customers.

Start Free Trail

Maximize Customer Value with
Data-Driven Retention

FIND IT ON THE

Shopify App Store

FIND IT ON THE

Shopify App Store