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Bloom Profit Analytics vs TrueProfit: Which One is Right for You?

Mar 12, 2025

Running an eCommerce business isn’t just about selling your product. It’s about knowing exactly where every dollar of your investment is going, and what is driving significant ROI. Profit tracking, ad spend attribution, shipping costs, and product profitability aren’t things you can afford to guess (or even second guess for that matter). You need data. Data that is true, and accurate, while being easy to digest That’s where tools like Bloom Profit Analytics and TrueProfit come in. But which one is the better fit for your business?

Let’s break it down.

Unique Features: Digging Deeper Into Profitability

Both tools offer deep insights, but Bloom goes a step further with some standout features against TrueProfit

What Bloom Brings to the Table:

Bloom Pixel: Proprietary tracking that ensures 99% accuracy in mapping out the entire customer purchase journey. This means better attribution, clearer insights, and smarter decisions.
Profit Map: An aesthetically designed interactive tree graph that lets you visually dissect the key metrics influencing your net profit.
Ad-Channel Level Attribution: Currently available, but soon to be expanded to include campaign- and ad-level tracking. This feature serves as a huge plus for marketers needing detailed attribution.
Product-Level Gross Profit Analysis: You don’t just see what’s selling, you see how profitable each product is after accounting for COGS, ads, and other expenses.
Comparative & Drill-Down Charts: Instead of drowning in raw numbers, Bloom provides insightful charts that let you analyze income trends, marketing performance, revenue, expenses, and net profit with two-layer deep analytics.

TrueProfit’s Features:

Real-Time Profit Dashboard: Instantly shows profits after factoring in COGS, ad spend, shipping, and other expenses.
Automated Profit Calculation: Helps eliminate manual work by automatically pulling financial data.

While TrueProfit does well in real-time tracking and automation, Bloom’s proprietary tracking pixel, interactive visualization, and deeper analysis tools give it the upper hand.

Integrations: Where Can You Plug It In?

The more integrations a tool has, the more seamless it is to use across different platforms. Here’s how these two stack up:

Bloom Integrations:

Advertising: Google Ads, Bing Ads, Meta (Facebook) Ads, Pinterest Ads, TikTok Ads, Snapchat Ads
Subscription & Shipping: Bold Subscriptions, ShipStation, ShipHero
Analytics: GA4 (Google Analytics)
Funnel Analysis: Uses the proprietary Bloom Pixel to improve tracking accuracy

TrueProfit Integrations:

Facebook Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads, Amazon

Bloom integrates with more ad channels, shipping tools, and funnel tracking solutions, making it a better fit for businesses looking for a full-spectrum solution.

Pricing Model: Flexibility vs. Limits

Bloom keeps things simple. Pricing is based on monthly order volume, but unlike TrueProfit, there are no penalties if you exceed those limits. Plus, every feature is unlocked regardless of the plan you choose, even the free plan (though with some feature limitations). That means whether you’re just starting out or scaling up, you’re getting access to the same powerful toolkit.

TrueProfit, on the other hand, uses a tiered pricing model, ranging from $35 to $200 per month. Each plan comes with a hard limit on the number of monthly orders you can process. If you exceed that? You’ll have to pay extra. For businesses that experience fluctuating sales volumes, this can be a headache, especially during peak seasons.

Pricing Breakdown:

Bloom: Free, $12, $22, $62 per month
TrueProfit: $35, $50, $100, $200 per month (with overage fees)

If predictability and fairness matter to you, Bloom wins this round. No surprise charges, just straightforward pricing.

A snapshot of the comparison

Bloom: Profit Analytics vs. TrueProfit

Feature	Bloom: Profit Analytics	TrueProfit
Pricing Model	Offers plans based on monthly order volume without penalties for exceeding limits; all features are available to all plan users, including a free plan with limited features.	Offers four price tiers, with monthly costs ranging from $35 to $200. Each plan has a monthly order limit, with additional fees for exceeding the limit.
Unique Features	- Bloom Pixel: Proprietary pixel tracking for 99% accurate customer-purchase journey.- Profit Map: Interactive tree graph chart analyzing metrics impacting net profit.- Ad-Channel Level Marketing Attribution: Soon to include campaign and ad-level attribution.- Product-Level Gross Profit Analysis: Detailed insights into product profitability.- Comparative Charts: Income and marketing trends analysis.- Drill-Down Charts: Two-level analysis of metrics like revenue, COGS, gross profit, expenses, and net profit.	- Real-Time Profit Dashboard: Tracks profits in real-time after accounting for COGS, advertising, shipping, and other expenses.- Automated Profit Calculation: Eliminates the need for manual spreadsheets by automatically calculating profits.
Integrations	- GA4, Google Ads, Bing Ads, Meta Ads, Pinterest Ads, TikTok Ads, Snapchat Ads- Bold Subscriptions- ShipStation and ShipHero for shipping expense tracking- Funnel Analysis with proprietary Bloom Pixel for accuracy.	- Facebook Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads, Amazon.
Pricing	- Free, $12, $22, $62	- Basic: $35/month- Advanced: $50/month- Ultimate: $100/month- Enterprise: $200/month.

Who Should Choose Bloom?

If you’re looking for advanced tracking, granular profit analysis, and a fair pricing model that doesn’t penalize growth, Bloom is the clear winner. The Bloom Pixel alone makes it a game-changer, ensuring that your ad attribution and revenue tracking are as close to perfect as possible.

You’ll love Bloom if:

You run ads across multiple platforms and want highly accurate attribution.
You want to drill down into product-level profitability.
You prefer clear, interactive profit analysis with tree graphs and comparative charts.
You want fair pricing without surprise overage fees.

Who Should Choose TrueProfit?

TrueProfit is a solid choice for businesses that prioritize real-time profit tracking and automation. If you don’t mind the tiered pricing and just need basic profit tracking without the deep-dive analytics, it could be enough for your needs.

You might prefer TrueProfit if:

You mainly care about real-time profit tracking without the need for detailed analysis.
You have consistent order volume and won’t be affected by overage fees.
You want automated calculations to replace manual spreadsheets.

Try Bloom Today!

At the end of the day, Bloom Profit Analytics offers a more robust, flexible, and insightful solution for eCommerce businesses that want in-depth profitability insights. It’s not just about tracking your numbers, it’s about understanding them in a way that helps you make smarter business decisions.

TrueProfit does the basics well, but Bloom’s accuracy, analytics depth, and integration breadth make it the superior choice for business owners who want more than just a dashboard.

If growth, precision, and fairness in pricing matter to you, Bloom is your best bet.

So, what’s your move? If you’re ready to ditch guesswork and finally see where your profits are really coming from, Bloom might be exactly what you need.

Get started with Bloom. Sign up at no-cost.

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