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Looking for an alternative to BeProfit? Try Bloom Analytics

Mar 12, 2025

Are you in that nerve-wracking spot where you need to dig into your e-commerce metrics, but you’re lost in a pile of confusing spreadsheets? Or maybe you’re using a tool that doesn’t quite cut it for deeper insights? If this sounds familiar, you’re not alone. Plenty of store owners scramble between profit-loss calculations, marketing attribution data, shipping costs, and more.

But if you’re confused which tool you should go with, we’ll explore two options and show you why Bloom: Profit Analytics might be a better alternative to BeProfit. Let’s dive into how they compare in terms of functionality, pricing, unique features, and overall vibe. By the end, you’ll have a clearer picture of which solution fits your store’s needs.

A Quick Overview: Why These Two?

Running a successful online business isn’t just about piling up orders or stuffing your site with fancy images. You have to keep tabs on what’s happening behind the scenes. Shipping expenses, ad spends, inventory costs, conversion tracking, you name it. That’s where eCommerce analytics tools come in.

Bloom: Profit Analytics and BeProfit both aim to simplify a seller’s life by providing dashboards, charts, and in-depth reports that help you answer complex questions like, “Which marketing channel really drives my sales?” and “Why are my profit margins going up or down?”

If you’ve been browsing through the Shopify app store or rummaging across different platforms, there’s a good chance that you’ve spotted these two before. Both have unique traits that draw a crowd, but they aren’t one-size-fits-all.

Pricing Plans: Reading the Fine Print

Bloom’s Approach

Pricing for Bloom is all about your monthly order volume. If you’re a small store testing the waters, the free plan might catch your eye. It offers limited features but at least gives you a taste of how Bloom’s interface feels. Need access to all the goodies? Every paid plan (starting at $12, then $22, and moving up to $62 per month) unlocks the more features depending on the needs of your business. You just pay according to your monthly order bracket.

What’s nice here is the predictable cost structure. You won’t be scrambling to upgrade because you tripped over your order limit. Plus, Bloom’s free plan offers a practical way to dip your toes without any massive financial commitment.

BeProfit’s Strategy

BeProfit takes a slightly different route. The plan you choose influences not only your order volume limit, but also which features you can use. For instance, the Starter plan, priced at $49/month, has a set order cap. The Growth plan runs at $99/month, and the Ultimate jumps up to $149/month, each with different thresholds. If you consistently surpass that monthly order limit, you might run into penalties or simply get bumped into another tier.

The only plan that says goodbye to order caps entirely is the Plus plan, which is pegged at $249/month (or more, depending on your gross merchandise value). This top-tier plan is meant for larger operations that can’t be bothered with carefully watching how many orders slip through the checkout. If you’re running a bustling store, you might consider that route, but it’s certainly a bigger investment compared to Bloom’s approach. Some might find it challenging to constantly monitor those order caps, and be cautious about how your plan scales.

Unique Features: Diving Beneath the Surface

Bloom’s Highlights

One of Bloom’s standout innovations is the Bloom Pixel. This proprietary tracking pixel is designed to deliver up to 99% accuracy across the customer journey, where they came from, and how they navigated. A lot of analytics tools promise accuracy, but Bloom aims to push the envelope with that near-spotless tracking rate.

Another bold highlight is the Profit Map. Think of it as a living, breathing tree graph, showing you all the different factors that shape your net profit, across shipping costs, marketing spend, or returns. It’s an easy system if you prefer visuals to rows of raw data. You can identify bottlenecks or underperforming channels at a glance.

Bloom is also offering Ad-Channel Level Marketing Attribution, which will drill down to specific campaigns and ads. This means if you run multiple ad sets across Google, Meta, and Bing, you can see exactly how each campaign moves the profit needle. Combine that with Product-Level Gross Profit Analysis, and you’ll have a robust picture of each product’s real profitability.

Bloom also offers Comparative Charts which lets you cross-check your revenue versus marketing trends, while Drill-Down Charts give you a two-level deep look at revenue, cost of goods sold (COGS), gross profit, expenses, and net profit.

BeProfit’s Standouts

BeProfit’s main draw revolves around the UTM Attribution Tool. If you’re big on running campaigns with carefully tagged URLs, this feature helps confirm which UTMs (and thus which campaigns) are pulling in sales. It’s a direct, no-frills approach that might please marketers who rely heavily on UTM tagging for their funnels.

In terms of platform compatibility, BeProfit is fairly open. It supports not just Shopify but also Wix and WooCommerce.BeProfit has an AliExpress Chrome Extension that could be a lifesaver. It’s meant to make order tracking and cost calculations more straightforward, especially if your main supplier is AliExpress.

Integrations: Making Sure Everything Plays Nicely

Bloom Integrations

Bloom talks to GA4, Google Ads, Bing Ads, Meta Ads, Pinterest Ads, TikTok Ads, Snapchat Ads, basically all the major networks. Because shipping costs can be a real puzzle in e-commerce profitability, Bloom directly integrates with Bold Subscriptions, ShipStation, and ShipHero, capturing real-time shipping expenses.

If you’re worried about funnel accuracy, Bloom’s in-house Bloom Pixel is designed to fill in those data gaps. So, if your biggest headache is figuring out which exact path your customers take before buying, you might find Bloom’s funnel analysis approach refreshing. Bloom is largely about helping businesses getting their analytics off the ground with easy integrations across the major players, without too many frills.

BeProfit Integrations

BeProfit isn’t shy about hooking up to your favorite ad platforms. It connects with Aliexpress, Amazon, Facebook Ads, Google Ads, Microsoft Ads, Outbrain, Pinterest Ads, Snapchat Ads, Taboola, TikTok Ads, Wix, and WooCommerce, among others. If you’re juggling multiple storefronts or marketing channels, BeProfit aims to cover them in one place.

This broad list requires some heavy lifting and lures businesses not solely reliant on Shopify, since it resonates with store owners branching out to other ecosystems.

Real-World Usability: Does It Click?

While features do play a huge role, an area of concern is how it feels to use these platforms every day. If you’re logging in and out of the dashboard, scanning color-coded charts, and pulling custom reports, you want it to be smooth.

Bloom’s interface has a modern, eye-catching design. The Profit Map is visually stimulating, and the drill-down charts add an interactive element that makes you want to poke around. Even folks who hate to stare at numbers might find it a bit more motivating. Meanwhile, the fact that Bloom offers a core set of features across its paid plans means there’s less friction. You can try the features for free without going on a treasure hunt for hidden upgrades.

BeProfit’s interface is more straightforward, with a focus on standard reporting lines, funnel attributions, and UTM analytics. It gets the job done without as many bells and whistles, which could be a plus if you prefer a direct, no-nonsense approach. On the other hand, the complex tier system might be confusing for some.

Who Benefits the Most?

Let’s pin down what type of user might gravitate toward each platform.

Bloom often appeals to business owners who crave detailed visuals and insights. If you like to watch a tree-graph morph before your eyes, or if you need hyper-accurate tracking with something like the Bloom Pixel, it’s a strong contender. It’s also friendly if you want to keep all features within reach, no matter which plan you’re on. Small to mid-sized stores might appreciate the free entry-level plan. You can test the waters, then pay as you grow, without losing access to advanced analytics that might be restricted in competitor tools.

BeProfit, with its multi-platform compatibility, is targeted towards a niche if you’re running multiple storefronts on, say, Shopify and Wix (or even WooCommerce). That’s a narrower selling point,to anyone who is not married to one platform. If you rely heavily on UTM tracking for your marketing strategies, or if you have a big chunk of your operations tied up in AliExpress dropshipping, BeProfit fits nicely. The only caution is how quickly you might outgrow your initial plan.

Bloom: Profit Analytics vs. BeProfit

Feature	Bloom: Profit Analytics	BeProfit
Pricing Model	Offers plans based on monthly order volume without penalties for exceeding limits; all features are available to all plan users, including a free plan with limited features.	Pricing depends on the number of monthly orders and desired features, with penalties for exceeding order limits. The only plan without a monthly order limit is the Plus plan, priced based on gross merchandise value.
Unique Features	- Bloom Pixel: Proprietary pixel tracking for 99% accurate customer-purchase journey.- Profit Map: Interactive tree graph chart analyzing metrics impacting net profit.- Ad-Channel Level Marketing Attribution: Soon to include campaign and ad-level attribution.- Product-Level Gross Profit Analysis: Detailed insights into product profitability.- Comparative Charts: Income and marketing trends analysis.- Drill-Down Charts: Two-level analysis of metrics like revenue, COGS, gross profit, expenses, and net profit.	- UTM Attribution Tool: Assigns credit to marketing efforts responsible for orders.- Compatibility with Wix and WooCommerce: Supports sellers with diverse platforms.- AliExpress Chrome Extension: Useful for dropshipping with AliExpress.
Integrations	- GA4, Google Ads, Bing Ads, Meta Ads, Pinterest Ads, TikTok Ads, Snapchat Ads- Bold Subscriptions- ShipStation and ShipHero for shipping expense tracking- Funnel Analysis with proprietary Bloom Pixel for accuracy.	- Aliexpress, Amazon, Facebook Ads, Google Ads, Google Analytics, Microsoft Ads, Outbrain, Pinterest Ads, Snapchat Ads, Taboola, TikTok Ads, Wix, Woo.
Pricing	- Free, $12, $22, $62	- Starter: $49/month- Growth: $99/month- Ultimate: $149/month- Plus: $249/month.
Support	- 24/5 Human Chat Support, Email	- Email & Chat Support

Closing thoughts and why choose Bloom

At the end of the day, making sense of your e-commerce data is one of the biggest favors you can do for yourself and your business. By choosing Bloom: Profit Analytics will help you gain insights that can shape your ad spend, guide product decisions, and shed light on your real margin. Take advantage of free trials or free plans in Bloom if you want to experiment. Watch the dashboards in real time as you make marketing tweaks or introduce a fresh product line.

Analyzing your store’s data doesn’t have to be a chore. It can be a fun, almost detective-like process if you have the right tool. Bloom will dazzle you with that interactive profit tree, making your business journey a more memorable one.

But there's one more factor that can really be a clincher. How important is customer service and support to your business? In an era where chatbots and AI are ruling the roost, Bloom ensures that human-led support is available 24/5. If you're looking for a quick resolution or someone to guide you through troubleshooting that issue you've been grappling with, Bloom puts a human representative in front of you, driving faster resolution. So rest assured, you're in good hands and with someone who can empathize with the situation.

Hopefully, this breakdown alleviates the headache of “which analytics tool do I pick?”

Take Bloom Analytics on a free test run. You’ll love it, and together, let’s help you carve out the perfect journey for your eCommerce business.

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