Top 10 Analytics Apps For Shopify in 2025
Feb 5, 2025
Fortunately, you are in the right place because running a Shopify store is not a cup of tea. Between monitoring sales, tracking expenses, and optimizing marketing strategies, data-driven decision-making is a must. Thankfully, there are analytics tools designed specifically to simplify your life. Here's a curated list of the top 10 analytics tools for Shopify merchants. Each tool has an overview, key features, and why you should use it. We have listed the tools based on user abilities, price based on functionality, and ratings on the Shopify App Store.
1. Bloom Analytics: The Ultimate One-Stop Solution
Overview: Bloom Analytics consolidates all your e-commerce data from Shopify, advertising platforms, shipping services, and more into one platform. Say goodbye to hustling between multiple tools to analyze the data and assist the e-commerce merchant in making profitable decisions. This tool helps in understanding the KPIs of the company and its overall precise profitability. With over 150 key business metrics, you can create custom dashboards tailored to your needs.
Key Features:
Profit Overview: Instantly view your business’s profitability.
Marketing Performance: Track overall marketing metrics effortlessly.
Customer Insights: Gain a deeper understanding of customer behavior.
Ad Spend & Returns: Monitor your ad investments and ROI.
Product Performance: Identify top-performing products and categories.
Why Choose Bloom:
Bloom stands out because it doesn’t just report but also helps in data visualization and simplifies it. With an easy and user-friendly interface, you’ll save time and make smarter business decisions. Whether you’re tracking profit margins or analyzing ad performance, Bloom has you covered.
Why you might not choose- If tracking profit is not your priority and you are more focused on data visualization and custom dashboards, Bloom may not be the best fit. Its functionality is centered around profit tracking rather than serving as a full-fledged data visualization tool.
2. Lucky Orange Heatmaps and Replay: Visualize Customer Behavior
Overview: Lucky Orange helps you understand how customers interact with your store through heatmaps, session recordings, and live visitor tracking. It helps to identify where customers drop off in their shopping journey and optimize accordingly. It’s an incredible app for understanding how visitors interact with the site and where you can improve the user experience.
Key Features:
Dynamic Heatmaps: Discover where customers click and scroll.
Session Recordings: Replay customer visits to identify friction points.
Surveys: Directly ask customers what they want.
Conversion Funnels: Track where visitors drop out during checkout.
Checkout Analytics: Understand customer actions on your checkout page.
Why Choose Lucky Orange:
Lucky Orange is a must-have for visualizing customer behavior and reducing cart abandonment. It’s ideal for boosting conversions through actionable insights.
Why you might not choose- The platform is primarily designed for website user experience analysis with features like heatmaps and session recordings, but it lacks the granular data required for accurate insights
3. TrueProfit: Accurate Profit Analytics.
Overview: TrueProfit is designed to help you calculate your store’s true profitability by accounting for hidden costs like shipping fees, transaction charges, and taxes. With real-time dashboards and detailed reports, it’s the go-to app for financial clarity.
Key Features:
Tracks all costs, including COGS, ad spend, and shipping.
Real-time profit-and-loss dashboards.
Multi-store support for managing multiple Shopify accounts.
Customer Lifetime Value (CLV): Measure customer profitability over time.
Marketing attribution to track ad effectiveness.
Why Choose TrueProfit:
If manual calculations are draining your time, TrueProfit will simplify your financial management and give you an accurate picture of your store’s health.
Why You Might Not Choose True Profit: High pricing, unexpected price hikes based on sales volume, and if you don’t need advanced cost breakdowns.
4. Triple Whale Analytics: All-in-One Dashboard
Overview: Triple Whale aggregates your store’s most important metrics into a single dashboard, making data analysis simple and actionable.
Key Features:
Customizable dashboards for key metrics like CAC and LTV.
Real-time data for marketing decisions.
Automated intelligence to detect performance anomalies.
Product and customer analytics to optimize profitability.
Why Choose Triple Whale:
Triple Whale offers robust analytics and customization for merchants serious about scaling their Shopify store.
Why You Might Not Choose Triple Whale: Triple Whale is not suitable for you because it is software with hundreds of intricate features but fails to retrieve the actual shipping price from Shopify. Absence of Shopify shipping integration, gateway costs, etc.
5. Lifetimely: Actionable Insights for Scaling
Overview: Lifetimely equips Shopify merchants with tools to analyze profit margins, lifetime value (LTV), and customer behavior. With automated P&L dashboards and detailed cohort analyses, it’s a data powerhouse.
Key Features:
Real-time P&L dashboard integrating Shopify and Amazon data.
CLTV insights to identify your most profitable customers.
Cohort analysis to track trends in CAC and revenue.
Product and channel analytics for better marketing strategies.
Why Choose Lifetimely:
For growing businesses, Lifetimely helps scale smartly by providing metrics that highlight long-term customer and product trends.
Why You Might Not Choose Lifetimely: Not ideal if you need extensive integrations outside Shopify, require advanced UTM tracking, or prefer a more budget-friendly option.
6. BeProfit: Beginner-Friendly Profit Tracker
Overview: BeProfit provides easy-to-read profit reports and dashboards. It breaks down all revenue and expenses into detailed visuals, perfect for beginners and seasoned merchants alike.
Key Features:
Customizable profit-and-loss dashboards.
Tracks ad spend, shipping, and other operational costs.
Integrates with Facebook Ads, Google Ads, and more.
Automated reports for data-driven insights.
Why Choose BeProfit:
If you’re looking for an intuitive tool that simplifies profit tracking, BeProfit is a solid choice for Shopify merchants.
Why You Might Not Choose BeProfit: High pricing for small businesses, occasional data syncing issues, and if you are someone looking for customer data to guide decisions will not find this tool particularly suited to your needs.
7. Analyzely: Google Analytics 4 Integration
Overview: Analyzely seamlessly integrates Google Analytics 4 with your Shopify store. It enables fast and accurate tracking of visitor behavior without needing technical expertise.
Key Features:
Easy GA4 integration with no coding required.
Comprehensive event tracking for precise eCommerce analysis.
Standard and eCommerce reports in one dashboard.
GDPR-compliant tracking to maintain privacy standards.
Why Choose Analyzely:
For merchants familiar with Google Analytics, Analyzely is the easiest way to bring GA4 benefits to your Shopify store.
Why you might not choose Analyzely- No advanced reporting options are available, and the platform lacks filtering capabilities, making it highly limited in functionality
8. Lebesgue: AI Marketing & LTV Insights
Overview: Lebesgue uses AI to optimize your marketing strategies by analyzing your store’s performance alongside industry benchmarks. It provides LTV analysis and real-time feedback on your ad performance.
Key Features:
Detects mistakes in Google, TikTok, and Facebook Ads.
Customer Lifetime Value (LTV) analysis for key segments.
Competitor benchmarking for informed decision-making.
Inventory tracking to prevent stockouts.
Why Choose Lebesgue:
Lebesgue’s AI-driven insights are invaluable, for merchants aiming to maximize marketing efficiency
Why you might not choose- It might be daunting for a user new to the world of dashboards and analytics. It might be overwhelming to someone who hasn't used these platforms before.
9. SimplyCost: Automated Expense Tracking
Overview: SimplyCost is perfect for merchants tracking expenses and profits without spreadsheets. Automating expense tracking frees you up for other essential tasks.
Key Features:
Tracks advertising spending across major platforms.
Adds custom expenses like recurring fees.
Automatically calculates Shopify transaction fees.
Simplified sales and profit reports.
Why Choose SimplyCost:
The app is perfect for large inventory because it allows for bulk updates and report outputs. It is renowned for its dependable performance and prompt customer service, which streamlines business operations. The app easily connects with Shopify.
Why You Might Not Choose SimplyCost: Lacks advanced customization options and does not allow switching between various Shopify sites. which is an issue if you use Simply Cost and manage multiple websites.
10. Polar Analytics: Centralized Business Intelligence
Overview: Polar Analytics simplifies reporting by centralizing data from all major platforms like Shopify, Amazon, and Google. With customizable dashboards, you can focus on metrics that matter most to your business.
Key Features:
One-click integrations with popular platforms.
Custom KPI dashboards for CAC, ROAS, and LTV.
Real-time alerts for performance drops.
Omnichannel reporting across multiple stores.
Why Choose Polar Analytics:
If you’re managing multiple sales channels, Polar Analytics ensures you never lose sight of your business metrics.
Why You Might Not Choose Polar Analytics-High Cost, can occasionally be slow to switch between views and reports.
You can only examine a certain number of reports on a mobile device
Additionally, if you're searching for a rapid plug-and-play solution that doesn't require any learning curve you might go elsewhere.
Conclusion
Analytics tools are the secret weapons for growing Shopify stores. From tracking profits to optimizing customer journeys, these platforms make data actionable. But everything ultimately comes down to how much net profit you’ve made from your efforts. Finding a tool that provides this insight is crucial. Bloom Analytics stands out here. It consolidates all your data into one simple yet powerful tool. Choose the one that fits your needs and take your Shopify store to new heights!
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